Salesmanship and Advertising (HS final Year)

 ----------FUNDAMENTALS OF SALESMANSHIP----------

Unit-l : Sales Organisation        [Click Here]

Methods of Sales, selling through own organization or Agents, their control, organization of sales department, sales routine, other departments, control of salesman, sales reports, its analysis and utility, evaluation of salesman’s performance. 

Unit-2 : Selection of Salesman        [Click Here]

Methods of selection, traits, training of salesman 

Unit-3 : Salesman’s authority/Consumer Protection        [Click Here] 

Limits, allocation of territory, fixation of quota, sales conference. Importance of Consumer protection, consumer rights, responsibilities, ways and means of consumer protection. Consumer awareness and legal redressal with special reference to consumer protection Act. Role of consumer organization and NGO’s. 

Unit-4 : Remuneration        [Click Here]

Remuneration of Salesman

----------PUBLICITY AND ADVERTISING---------- 

Unit-5 : Preparation of Advertisement        [Click Here]

Definition of copy, its theme, essentials, size, feature, classification of lay-out, elements of lay-out. 

Unit-6 : Organization        [Click Here]

Organization of Advertising department, functions, publicity programme, Media selection, planning and policy, budget, market research, competitor’s product advertising, stock for sale, adequacy of finance, object, cost relation with other departments, evaluation of effectiveness of advertisement. 

Unit-7 : Appeal in Advertising        [Click Here] 

Study of buying motive, their uses. 

Unit-8 : Advertising Agency and Clients        [Click Here]

Agency- Need, organization, evolution, obtaining business, benefit and cost to advertisers, relation with clients. Departments, creation of advertising materials, media, checking. 

Unit-9 : Market Research        [Click Here]

Meaning importance and needs, Market research process, techniques and methods. Identification of target groups in relation to a product.

-------------------------------------